Cure.fit- The Quarantine Winner
Cure.fit has definitely redefined the way fitness is approached by people across the country. The solution is pretty neat and lets you perform almost everything seamlessly through a mobile app without much clutter. Though this is just an adoption of an already existing idea, the execution is really amazing and no wonder Mukesh Bansal is the man behind this.
Though I hold an active subscription, I never really bothered to work out since the nationwide lockdown came into effect. Not until recently, I decided to check out their live classes but with the most obvious question in mind- what else can they offer apart from pre-recorded training videos?
Ankit Nagori and Mukesh Bansal delivered a doosra and I was stunned to see how they incorporated technology to fitness and transitioned to a one-stop solution for anything related to mental and physical health.
So, what made me adopt to Curefit?
1. Screen Cast: Cast videos to your TV screen without any lag and delay between audio and video. This definitely helps you concentrate and stay away from distractions. A tiny aspect of a larger picture but definitely a game-changer. That said, it would not be a surprise if they come up with a dedicated app for Smart TV’s.
2. Energy Meter: The whole disadvantage of working from home, at least for me is that there is no peer motivation to involve and stretch my limits. Cure.fit blends computer vision to their application to track your movements for energy levels and also rank it among all the other participants.
Growing up the rank every single day just because you follow the routine is indeed a motivation to work out and also guarantees total privacy (or at least that is what the claim).
3. Personal Trainer and Check-Up: Any other gym can share with you a zoom link and offer personal training but having this option as a part of the app does not make you want to look at any other solution. And they figured this quarantine is going to last for quite some time and introduced to the option to consult therapists online at your wish. Work out, relax, and rejoice.
The masterstroke by Cure.fit was to let anyone and everyone access their training modules and get the complete essence of what they offer. In a nutshell, what Cure.fit did the last 70 days was to just build a strong pipeline and attract every other person to their centers when things return to normal.
And looking back, this is what Reliance did when they launched Jio. Is there a wave to follow? Let’s see.
